About

BOLDNSUBTLE was created to bring simplicity to everyday dressing. Designed in Dublin, the brand focuses on timeless wardrobe pieces designed to move naturally from day to night. Each piece is developed with purpose and longevity, allowing women to feel confident, composed and effortless in how they show up.

What began as a personal search for refined, well cut pieces has grown into a brand gaining international attention, with customers across multiple markets and a growing global presence. BOLDNSUBTLE continues to expand with intention, guided by strong design, disciplined production and a clear long term vision while remaining true to its original purpose.

The name reflects the philosophy. Bold in vision. Subtle in execution.

THE FOUNDER

BOLDNSUBTLE was founded by Shauna Twamley, built on a simple belief: what you wear shapes how you show up. With a background in business, retail and finance, she approaches design with structure and clarity, focusing on fit, fabric and real wearability rather than excess.

The vision is simple. To create wardrobe pieces that hold their shape, move with real life and remain relevant over time. Every decision, from fabric to construction, is guided by longevity, purpose and how a woman wants to feel when she gets dressed.